Moksha Jewelry – Summer UGC Campaign

Client: Moksha Jewelry
Project Date: July 2024
Role: UGC Creator – Story Content, Unboxings, Styled Photography

For this summer collaboration, I created a range of UGC content to highlight Moksha Jewelry’s handmade, spiritual-inspired pieces. The deliverables focused on styling, storytelling, and movement, with an emphasis on how each piece complements daily rituals and intentional living.

📸 + 🎥 Deliverables:
Instagram Stories featuring product close-ups and on-body styling

Unboxing video to capture packaging and first impressions

Lifestyle photos styled in natural light and beachy, earthy settings

“How to wear” styling reels showing layered looks and outfit pairings

This campaign emphasized grounded beauty, feminine energy, and ritual adornment, aligned with Moksha’s spiritual and handcrafted ethos.