Brightn App – UGC Reels Series

Client: Brightn (Mental Wellness App)
Project Date: Spring 2025
Role: UGC Creator – Storytelling Reels (Voiceover & Music-Based)

Brightn hired me to create a series of short-form UGC videos designed to promote their mental wellness app through authentic storytelling, rather than direct promotion. Each reel was crafted to connect emotionally with viewers first, using relatable experiences and personal narratives before introducing the app naturally at the end.

🎥 Deliverables:
4 custom short-form videos (30–45 seconds each)

Mix of voiceover-led and music-based reels with on-screen captions

Topics included anxiety, overstimulation, inner peace, and rebuilding trust in oneself

Strong hooks, no emojis, and emotionally grounded storytelling aligned with the brand's values

This project emphasized content that felt personal, grounded, and real, while still optimized for performance on Instagram Reels and TikTok. I handled concepting, scripting, filming, and editing for each deliverable.