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GWRM & Fashion Lifestyle UGC

Clients: Free People, fashion & beauty brands
Project Dates: 2024–2025
Role: UGC Creator – Fashion, Beauty & Get Ready With Me Content

This content series features Get Ready With Me (GWRM) videos and fashion-focused UGC created for brands like Free People and other style-forward labels. These pieces blend personal styling, calming routines, and soft visuals to create content that feels aspirational yet relatable.

🎥 Deliverables:
GWRM Reels (outfit builds, skincare rituals, soft glam routines)

Fashion-focused transitions + daily styling

Brand integration in voiceover or caption format

Created for organic social and brand amplification use

This series merges natural aesthetics with product placement, offering brands an emotionally resonant, visually cohesive way to connect with style-conscious consumers.

  • Instagram
  • TikTok
  • YouTube

©2023 by Katie Sterbens. 

  • Instagram: Katie Sterbens
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